In the absence of a physical fair, the 38 brands participating in Watches & Wonders Geneva will meet online from April 7 to 13. A highly anticipated meeting by the branch, as evidenced by the multiplication of product presentations organized in recent weeks, both by videoconference and in small groups in the factories. Whether they are linked to the Fondation de la Haute Horlogerie (FHH) event or not, dozens of brands have set their calendars for this early spring to unveil their novelties, well aware that we will still have to wait a long time. months before we can hope to find customers, retailers and journalists in the field.
The FHH, which had achieved a big blow last year by announcing its merger with Rolex-Tudor, Patek Philippe, Chopard and Chanel after their departure from Baselworld, undoubtedly dreamed of something else for the first edition of its enlarged salon, called to become the main showcase of the watch industry after the disappearance of the Basel fair in its historical form. The prolongation of the health crisis, however, forced it to review its plans in November, to offer, like last year, a fully digital event.