The podcast seeks its economic model

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It first conquered commuters and athletes. The pandemic then took it upon itself to make the podcast a loophole or a diversion for millions of people stuck in front of their screens all day long.

If the popular success of these audio capsules devoted to history, personal development or even entrepreneurship is undeniable, their prospects for monetization remain limited: it is difficult to get an audience accustomed to consume them for free; it is not easier to convince advertisers, who are insufficient in the face of the explosion in supply.

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