Has the pandemic changed the digital behavior of the Swiss? A survey conducted by the institute Sotomo with more than 2,300 people, on behalf of the Sanitas Insurance Foundation, which probe every year the population on the impact of digital transformation on society, delivers some astonishing results.
One of the first observations is the reduction in stress linked to performance. In previous surveys, young people said they were stressed, or even destabilized, by the digital shift because of the competition generated by the frantic use of Instagram or Facebook, but also in the workplace and in the field of sports activities. .
We compare ourselves less to others
The spread of telecommuting, combined with the rules of social distancing, has significantly reduced the race for performance. According to the survey result, recording performance data was felt as a pressure by 45% of those surveyed before the pandemic; this sentiment fell to 18%. Many employees feel less controlled by their employer and manage their schedule themselves, which decreases this comparative pressure.
The same trend is emerging in the private sector. Social media use appears to have declined among young people, falling from 92% to 80%. 18 to 25 year olds say they feel less pressure because of their social media activities. What researchers call the “fear of missing out,” the fear of missing something experienced by others, has faded. This stems from the suspension of many leisure activities. The same trend can be observed with the comparison of health profiles and sports performance.
OK if it’s to go to a restaurant
If the use of social networks seems to have curiously declined during the pandemic, this is not the case of videoconferencing, which has experienced a reverse trend. Conversations via a computer screen have exploded, according to the survey, from 33% to 59%, without large differences from one age group to another. The use of streaming services such as Netflix or Sky has also increased, from 51% to 60%. This development is part of a trend that already existed before, especially among young people.
The investigation also concerns data protection. Skepticism towards the collection of personal information remains high. But the attitude of the population varies according to the purpose of the data communicated. The people questioned show that they are more open to communicating private matters if they derive a “personal benefit” from it, such as access to a restaurant, than if it is a matter of registering on the SwissCovid application.
Data protection thus seems to take a back seat to the personal advantage. However, the poll shows that a majority say they are ready to adopt in Switzerland the system in force in South Korea or Taiwan: in these two states, more extensive surveillance of cell phones has made it possible to curb the virus. This was done at the cost of a temporary weakening of data protection, but in the hope of getting back to the life before.