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The MindMaze Desert Crossing

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Never has the “Valley of Death” seemed so close to the Lake Geneva region. Keen on strong images, venture capital circles have adopted this hostile rift in southwestern California to illustrate the perilous path that leads young companies from technological advancement to commercial success. MindMaze has just explored all its vicissitudes.

Everything had started under the best auspices for the Vaud start-up. In 2016, four years after her birth, she announced, a first in Switzerland, her entry into the still very closed club of unicorns, these companies valued at more than a billion dollars. The feat had earned him extreme media attention, far beyond Swiss borders. Interest was further boosted a year later by an investment – for an undisclosed amount – from American star Leonardo Di Caprio.

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