In France, a wine “whatever the cost”

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The budgetary response was not long in coming, in accordance with “whatever the cost” which has become, in France, the watchword for the economic response to the pandemic and the vagaries of containment. One billion euros released on April 17, 2021 for wine growers, after an unprecedented wave of frost on their farms. According to initial estimates, 80% of the French vineyard, all regions combined – except the Riviera coast (Loire Valley, Burgundy, Bordelais, Champagne, South-West …) – has suffered a formidable cooling of temperatures between April 5 and 10. Market gardeners are also affected. “The only possible feeling is that of fate in the face of such natural devastation”, commented, at the beginning of April, Anne Colombo, of the Cotes du Rhône oenological center.

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