Good news for badgers! Edgewell Personal Care, the parent company of Wilkinson Sword, has just banned badger hair brushes.
The good news comes after PETA US shared with the company a badger hair industry briefing showing badgers circling around in dirty cages before workers slit their throats.
By banning the sale of badger hair brushes, Edgewell is helping PETA and its affiliates push the personal care industry in a smoother direction.
Why badger hair production is cruel
In badger hair farms, animals are deprived of the opportunity to dig, forage, choose their companions, or do anything else that would make their lives more interesting and worth living.
PETA Asia’s investigation of China’s badger hair industry found that badgers exhibited behaviors indicative of severe psychological distress, such as pacing. Many badgers suffered from untreated wounds, and one was even missing a leg.
Slaughterhouse workers slap howling badgers on the head with anything they find, including a chair leg, before slitting their throats. Other badgers are illegally caught using snares, although this is a protected species.
How we can end this horrible industry
Procter & Gamble, the parent company of The Art of Shaving, was the first company to ban badger hair items after the PETA Asia video aired, and nearly 100 others followed, including the L’Oréal Group. , Morphe, NARS Cosmetics, Penhaligon’s and Floris London.
Take action and urge the other businesses still profiting from this abuse to immediately ditch badger hair brushes in favor of cruelty-free items: