The art of appearing with taste, the art of living with pleasure, the art of being unique by escaping normalcy: these principles nourish a booming luxury and art of living sector mainly carried by brands which thrive in large international groups whose performance and balance sheet are of the first order.
Alongside these flourishing multinationals, innovative young shoots are taking pride of place. They benefit from new consumption patterns and the aspirations of millennials or generations Y and Z. The current valuations and the need for liquidity of these young unlisted companies active in the fields of fashion, but also B2C, technology and customer service, present a real window of opportunity. While the Covid-19 crisis has not shaken investors’ strong conviction in favor of luxury, knowing how to find the champions of tomorrow requires real field expertise and in-depth knowledge of new trends in the sector.