The virtual doors of Watches and Wonders Geneva closed on Tuesday. During seven days of digital effervescence, 38 brands – including a good part from the Richemont and LVMH groups or even Rolex-Tudor – chained the meetings by videoconference to present their new products to the media, retailers and customers selected on the blind. At the time of the assessment, around ten exhibitors contacted by Time take a contrasting look at the event organized by the Fondation de la Haute Horlogerie (FHH).
Overall, all welcome the efforts made to allow part of the industry to come together and occupy the field under a common banner. “This concentration responds to the need to attract international attention beyond specialized publications and information sites, as did the large physical fairs. In this sense, the exercise is successful ”, notes Antoine Pin, director of the watchmaking division of Bulgari.