The opportunity was too good. Thursday evening, on European Data Protection Day, Apple launched a new offensive against Facebook, during a virtual conference. Without ever citing the name of the social network, Tim Cook, director of the iPhone manufacturer, also praised its merits for the protection of privacy. This battle, which concerns all phone users, pits two American giants with totally different business models: Facebook generates 99% of its turnover with advertising, Apple 0%. But it is precisely on advertising that Tim Cook attacked Facebook.
“If we accept as normal and inevitable that everything in our life can be aggregated and sold, then we are losing more than data. We lose the freedom to be human, ”said Tim Cook, continuing,“ If an activity is based on user deception, data mining, choices that are not choices at all, then she does not deserve our praise. It deserves a reform. “