Without a physical salon in Geneva, Watches & Wonders flew to China. The Fondation de la Haute Horlogerie (FHH) announced Thursday that, following on from its Geneva digital event scheduled for April 7 to 13, which will bring together nearly 40 brands online, the second edition of Watches & Wonders Shanghai will be held, also in April. The premiere took place in September 2020.
Fourteen brands will participate in the event. These are manufactures of the Richemont group (Cartier, IWC and Vacheron Constantin), which holds shares in the FHH, as well as new arrivals. Among them: Rolex, Tudor, Chopard – who left Baselworld last year – and Ulysse Nardin.
For the crown brand, this show represents an opportunity to gain ground in mainland China, notes Olivier Muller, watchmaking expert at LuxeConsult and blogger for The weather: “In this market, Rolex is behind Omega and Longines (Swatch Group) and still has growth potential.”
2022 in sight
The Fondation de la Haute Horlogerie also specifies that depending on the evolution of the health situation, other Watches & Wonders events could be set up to allow direct contact with the 2021 novelties.
It also announces its ambitions for 2022 by declaring that the next edition of Watches & Wonders Geneva will be “the largest watchmaking fair ever organized in Geneva”. It remains to be seen whether its access will be reserved for a few dozen handpicked brands, as was the case in the time of the SIHH, or whether it will be open to the entire branch.