400000 Americans have used Snapchat to register to vote
SOCIAL NETWORK Two years ago, half of the people who registered through the app to vote had actually come to their polling station.
The American presidential elections are organized on Tuesday, November 3, 2020. Two candidates are opposed: Democrat Joe Biden, winner of the primary, and Donald Trump, the outgoing Republican president.
Seven weeks before the presidential elections in the United States, more than 400,000 people have registered for the ballot through the platform specially created for this purpose on Snapchat. This Monday, the figure reached precisely 407,024 voters, indicate the data provided by the social network and cited by Axios. The figure is all the more striking in that in 2018, the year in which the app launched a similar campaign, half of those registered who used this method to register on the electoral rolls had actually gone to their polling station.
At Snapchat, it is estimated that the number of readers registered through the portal could exceed that reached two years ago. This figure has already almost matched, even though the company has yet to launch most of the communication and promotion campaigns it has imagined. These will be relayed within the various functions of Snapchat but also outside.
Personalities to motivate young people
For now, messages designed to encourage app followers to vote are already featured on the platform’s current affairs shows, like NowThis News, or politics, like Good Luck America. The objective is also to inform future voters about the stakes of the poll. The vast majority of Snapchat users are 30 years old or less.
Barack Obama made a public intervention on Tuesday via the social network to motivate the youngest Americans and those who have never voted to register on the electoral roll. Other politicians and celebrities will also be delivering a similar message on the app in the coming weeks. This is notably the case of Arnold Schwarzenegger, Snoop Dogg, or even Republican John Kasich.
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